Assistant Director of Communications

Summary

The Smithsonian Institution is the world’s largest museum, education, and research complex, with 21 museums and the National Zoo—shaping the future by preserving heritage, discovering new knowledge, and sharing our resources with the world. The National Museum of African American History and Culture (NMAAHC) is a national museum for the study and exhibition of African American history and culture.

This job is open to

This position is open to all U.S. Citizens or U.S. Nationals. More than one selection may be made from this announcement.

Duties

The Assistant Director for Communications exercises leadership over the National Museum of African American History and Culture's (NMAAHC) communication and marketing strategy, is the principal spokesperson for the NMAAHC and is responsible for the development and management of all aspects of public and media relations activities, including oversight and all media platforms including web and social media and website visibility, advertising and marketing activities.

In this position, you will:

• Lead the effort to establish and maintain a strong and consistent brand identity for the Museum.  Develop and implement strategic communications plans to maximize awareness of the Museum, its achievements and its programs.
• Participate actively in the decision-making process in order to speak authoritatively to the public on all NMAAHC issues.
• Oversee the development and execution of a broad social media strategy, coordinating with stakeholders across the museum to ensure its effectiveness.  Create and execute internal/external communications plans with focus on strong media strategies.
• Craft a public relations program that conveys information on challenging, controversial, and hotly contested issues to diverse audiences.  Apply exceptional representational skills to create meaningful communication interchanges with individuals with antagonistic views and positions.
• Establish and oversee the editorial direction, design, production and distribution of all Museum publications.  Review and approve all press releases, establish guidelines for web communications, and review and approve all media and marketing materials produced and contracted media/marketing concerns.
• Plan and carry out the full range of supervisory and managerial authorities.  Determine goals and objectives for the Office of Communications where emphasis should be placed, and how best to utilize resources including realignments to address shortfalls or to satisfy priority needs.

Compensation

$148,484 - $176,300 per year

For more information, visit: https://www.usajobs.gov/job/689890000