Digital Media Planner (Hybrid)

Posted by Moore Digital ; Posted on 
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Digital Media Planner (Hybrid)



About Us

Moore Digital is a full-service digital agency providing fundraising expertise to non-profits. Our team of experienced media buyers, strategists, creative personnel, and operations specialists work together to support our non-profit partners in fulfilling their missions. Our team is motivated by the successes that we realize on behalf of our clients.

Moore Digital is a Moore company, the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors ( More about Moore Digital can be found at


The Digital Media Planner is a vital participant in developing and executing strategic direction for the paid digital media programs of our clients and guides the planning and media buying execution to acquire, cultivate, retain, and upgrade donors or customers. The ideal candidate will combine significant strategic planning, digital media management, analytic and account management experience, along with the ability to flourish in a fast-paced, creative environment with ever-shifting schedules and priorities. 

Primary Responsibilities

  • Works with internal teams and external clients to develop strategic plans and projections for existing and incoming clients.
  • Participates in RFP responses by providing overview of strategies, cost and revenue projections, and by answering technical questions about media department capabilities.
  • Serves as client owner for a limited number of Moore Digital clients, managing the relationship of the client with the Digital Media team. This includes client meetings, overall strategy planning, managing execution of plan and ensuring that the product is delivered as defined in the scope.
  • Provides leadership for some Moore Digital clients, including having a full understanding of the goals of the client and providing strategic insight and guidance to the MD team to execute successfully.
  • Works with media planning and buying teams to establish the strategic roadmap for digital clients, testing and refining methodology that spans all paid digital media initiatives, before, during and after campaigns.
  • Works with analytics team to develop optimal reporting solutions for paid digital media, including search, social, programmatic and others.
  • Provides leadership for internal teams and external media agencies or partners in order to identify opportunities that lead to an effective or efficient outcome.
  • Continuously researches and recommends new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
  • Responsible for ensuring timely and accurate delivery of multichannel plans and reports.
  • Coordinates with leadership on managing of projects through the department, in order to provide timely responses to clients and client teams.
  • Contributes to the development of department processes, procedures, and standardization of work product.
  • Works with the team to create open lines of communication and implements solutions to ensure internal and external teams are getting the information they need when they need it.
  • Removes roadblocks that impede team members from doing their best work


  • 3+ years of experience developing and managing digital media campaigns, including at least two years of experience leading digital media teams.
  • Bachelor’s degree or equivalent; degree in marketing or communications preferred but not required.
  • Proficiency with Google Analytics, Google AdWords, Bing Ads, Facebook, and programmatic display platforms preferred.
  • Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred. Some knowledge and experience with CMS a plus.
  • Wide and deep understanding of programmatic media, search and paid social landscape, with ability to recommend appropriate tactics within each to generate acquisition and revenue growth.
  • Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue an absolute must.
  • A proactive self-starter who works towards an efficient, highly productive, steadfast department that executes upon all inputs from other Moore Digital teams, other Moore companies and clients.
  • Leadership and people management experience and proficiency; customer-service oriented attitude.
  • Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
  • Attention to detail and strong organizational skills.
  • Strong written and verbal communication skills.

Our Benefits

To help you stay energized, engaged, and inspired, we offer a wide range of benefits including healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.

Each full-time position at Moore Digital is eligible for our comprehensive benefits package, which includes medical & prescription, dental and vision insurance, employer paid life, a Health Savings Account plan, Flexible Spending Account plans for health and dependent care, optional short-term and long-term Disability coverage, and other voluntary benefit options. We offer paid holidays, paid personal leave, paid volunteer leave, and paid parental leave. Employees have the option to participate in a company-sponsored 401(k) plan. Several benefit plans have eligibility waiting periods.

Moore Digital is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moore Digital is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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Job Details (for job postings)

Job Category: Marketing/Communications
Position Type: -
Experience: 2-5 Years
Education Level: Bachelor's Degree