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Publicity is often the shortest path to exposure, yet it’s rumored to be a rare commodity.
How many reporters do you know?
When’s the last time they wrote an article quoting you?
You can hire a PR specialist if you have $5K or more, but what if the publicity you need is lower hanging fruit and you could get it without that cash? Daniel DiGriz introduces a form of PR anyone can do for free, with tangible results.