Marketing and Communications Coordinator

This position is ideal for an individual interested in building a career in marketing and communications, and who wants to help a growing mid-size nonprofit build and cultivate new marketing and communications infrastructure, systems, and standard operating procedures. We seek a coordinator with passion for supporting Arts for the Aging’s culture of collaboration, compassion, and innovation;
values of community outreach, participatory engagement, and respect; and dedication to aligning programs, practices, and communications accordingly.

ANTICIPATED HIRE DATE: Summer 2023

APPLICATION INSTRUCTIONS:
Send your cover letter, including what makes you a good fit for this role, and your resume to info@AFTAarts.org. Attention/Subject: marketing and communications coordinator search. Incomplete applications will not be considered. No phone inquiries or snail mail applications, please.

COMPENSATION/BENEFITS:
Salary range: $42,000 – $47,000 commensurate with experience. Benefits: Vacation, sick/personal leave, health insurance plan, matching retirement plan (SIMPLE IRA), professional development (coaching, membership fees, education workshops), business travel reimbursement.

POSITION OVERVIEW: The marketing and communications coordinator will report to the Program
Director and collaborate with staff helping support Arts for the Aging’s communications, marketing, and
messaging. The coordinator will help us build brand awareness, visibility, donations, and earned income
through print and digital media optimization. This includes updating planning documents and/or tools,
supporting and implementing strategy, instituting tracking methods and analyzing data, writing content,
and promoting initiatives. The marketing and communications coordinator will be responsible for
writing, designing, and publishing social media content, e-newsletters, and fundraising materials, with
information obtained in collaboration with staff on the organization, programs, and services.

SPECIFIC RESPONSIBILITIES:

Professional Writing:

• Manage Arts for the Aging blog and social media to highlight our work and advertise opportunities
• Write and edit print and digital creative content, including website, social media posts, enewsletters, annual report, supplementary grant materials, program and fee-for-service marketing, and events
• Support development staff in the creation of materials to demonstrate Arts for the Aging’s impact to local donors and funding organizations

Graphic and Visual Design:

• Create basic graphics and visuals for deliverables, including images for website, fee-for-service marketing, e-newsletters, annual report, supplementary grant materials, social media, and invitations and support materials for programs, events, and promotions

Social Media, Earned Media, Events:

• Keeping current with programs and events, manage four social media accounts to engage audiences about the Arts for the Aging mission and activities
• Maintain social media calendar to plan future posts
• Engage with social media audience by monitoring and replying to relevant direct messages and comments
• Create and publish Facebook ads to support fundraising campaigns

Research and Marketing

• Conduct website marketing, online advertising, SEO optimization
• Conduct social media analytics and develop recommendations to determine focus and scale of online marketing efforts
• Develop institutional dashboards and measure, track, and report effectiveness of website and other communications strategies and publications, including e-communications, social media platforms and online program materials, using Google Analytics and other tools.
• Conduct research and outreach to communities and stakeholders that might benefit from Arts
  for the Aging’s services and expertise

Administrative

• Attend and participate in staff, board, and stakeholder meetings; and training and webinars
• Update and implement communications plan and style guide with lens of cultural equity
• Maintain photo and video archive from programs and events
• Maintain or develop standard operating procedures (SOP) for position responsibilities
• Collaborate with staff to ensure needed software tools and systems are current
• Monitor relevant news coverage and maintain library of articles and research studies
• Perform other job-related duties and functions if assigned

SALARY:

$42,000 – $47,000

Visit for more information and to apply: https://artsfortheaging.org/about-us/#opportunities