The Maryland Department of Commerce is seeking qualified applicants for the contractual position of Marketing and Communications Manager within the Division of Marketing, Tourism and the Arts, Maryland State Arts Council (MSAC). The Manager of Marketing & Communications is an exciting opportunity to coordinate communications for a dynamic agency that aims to ensure access to the arts for every Marylander. The position is responsible for managing all aspects of the MSAC’s branding, communications, marketing, and public relations activities, including planning, developing, implementing, and evaluating strategic initiatives. The primary function of this position is to direct daily operations of marketing and communication activities. Specific responsibilities entail: developing a strategic communications plan for MSAC; determining and/or enforcing key messaging and branding standards; designing and maintaining content for the agency’s website, social media, print publications and digital materials; defining editorial approaches and conducting outreach to key print and broadcast media; developing and managing the scope of work and schedule for website development and maintenance, graphic design; print and digital marketing and communications; and examining, measuring, and reporting on effectiveness of emails, website, and social media communications. This position collaborates MSAC program staff and leadership and is the primary liaison with media, content and website contractors. The Marketing and Communications Manager will also monitor and collect arts and cultural industry sector news and information and manage media and promotions for events.
The selected candidate will possess excellent interpersonal skills supporting work with high level public and private sector officials and effective working relationships; demonstrate excellent organization and written and oral communication skills; have the ability to work independently; be able to manage multiple, concurrent, and high priority projects; and possess proficiency with Google products, social media platforms, email scheduling tools, and/or other relevant software. The candidate will also have knowledge of web usability and accessibility best practices, website navigation design and flow, content classification and content management methods and systems.
Education: Graduation from an accredited high school or possession of a high school equivalency certificate.
Experience: Three years of administrative or professional work experience in marketing, communications and/or public relations
Visit https://msac.org/media/1113/download?inline for more information.