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Paid social with Meta (Facebook and Instagram) and now TikTok advertising are some of the most powerful full funnel customer and lead acquisition platforms. Even with the recent Apple Privacy restrictions and data loss, no other digital marketing platform can generate demand at the scale and the low cost as Meta (Facebook and Instagram) and TikTok. However, without a deep understanding of how the platforms and algorithms work together, it’s quite easy to make costly and unforgiving mistakes.
Part 1 of this 2-part Masterclass teaches you to correct these common mistakes & build a successful full-funnel (prospecting, remarketing, and retention) customer and lead generation acquisition strategy.
Part 2 focuses on Content Creation, which is the most critical lever and key to paid social success. Paid social platforms are algorithmically driven, much of the heavy lifting is automated for us. Our responsibility is to create images or video ads that capture the user’s attention to “stop scrolling,” watch, click, and buy.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop dates and times:
Part 1: Meta (Facebook & Instagram) + TikTok Advertising: Beginner to Advanced Account Setup, Targeting, and Daily Optimization Strategies.
Part 2: Meta (Facebook & Instagram) + TikTok Advertising: Finding Your Creative Unicorn Over and Over Again.
Wednesday, May 10, 2023 (9:00 am to 11:00 am PDT).