Preparing for Next Season: Re-Engage Audiences and Recover Revenue

Posted by Americans for the Arts ; Posted on 
Professional Development - DEADLINE :  
Preparing for Next Season: Re-Engage Audiences and Recover Revenue


With the US open for business and summer in full bloom, we are looking forward to full scale in-person performances resuming the 2021-22 season. As we get closer, what can you do now to prepare your marketing team for a successful next season—one with the excitement of reopening but also the lingering effects of the pandemic?   

In this webinar, we’ll offer tips to help you re-engage in-person audiences and recover revenue in the 2021-22 season. JCA Arts Marketing’s Jamie Alexander and Jennifer Sowinski will share findings from recent research, and associated action items, on the following topics:  

  • Segmentation & Messaging Strategies
  • Pricing Strategies for In-person and Digital Performances
  • KPIs for In-person Ticket Sales

You’ll leave the webinar with a checklist of items to prepare your team with effective and efficient marketing strategies for a successful reopening. 

Learning Objectives:  

  1. Learn how to price your tickets for changed audience behavior due to COVID-19.
  2. Learn how to use segmentation to reengage audiences and track new audience behavior.
  3. Learn useful KPI’s for pricing and segmentation strategies.


ArtsU Support Program

We are pleased to be able to offer registration support for those with limited resources who wish to attend this activity, [Click Here] to learn more and sign up to receive support!

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