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Social Media Marketing Fundamentals: Establishing a Successful Presence in a Media Saturated Market
Professional Development - DEADLINE :
Why Take This Course?
Social media has altered how the world learns, connects, views, and purchases online, and offline. How can you be successful in a media-saturated market, and make it a repeatable process?
This workshop gives a quick overview of the mechanics of social media from a social media manager’s standpoint. We unpack how organic social media works, where it is most effective, and ways to structure, manage and execute social media communications effectively.
Quick Key Takeaways:
- Overview of the social media landscape in 2023 and benefits of using social media marketing.
- A look at Facebook, Instagram, Twitter, TikTok, and LinkedIn, comparisons of each platform, and how to decide which platforms are best for your business.
- Fundamentals of an effective social media strategy.
- Creating content that resonates and appeals to your audience, including real-life examples and what type of content performs best on each platform.
With this class, you will learn the best practices in creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens your brand reputation.
This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing through 2023.
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
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