Use Google Analytics 4.0 for Digital Marketing Masterclass: A Three-Module Workshop Series

Why Take these Courses?

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to increase your results. These workshops show you how to install and use Google Analytics 4.0.

Note: Google Analytics 4.0 versus Google Analytics 3.0

Google released Analytics 4.0 in October 2020. Although they called it an update, it’s a new form of analytics.

• Google Analytics 3.0 (GA3) tracks web pages (clicks, visitors, and so on).
• In contrast, Google Analytics 4.0 (GA4) tracks audiences and events across all devices and platforms. As a result, GA4 is a fundamental change in understanding web data.
• Where GA3 offered 104 basic reports, ready to use, GA4 has the Explore tool, which lets you open your data and create highly-customed unlimited reports. GA4 Explore brings a new tool to the field of web analytics.
• GA4 also introduces predictive data. Where GA3 only presented past data, GA4 uses AI to predict audiences likely to buy from you. You can then create marketing campaigns to reach those audiences.
• GA4 is a work in progress. Google continues to add, move, or remove items in GA4. We keep up with the latest changes in GA4.
• This course focuses on GA4. We also offer a course on Google Analytics 3.0 (GA3), which you can read about here.