Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to increase your results. These workshops show you how to install and use Google Analytics 4.0.
Google released Analytics 4.0 in October 2020. Although they called it an update, it’s a new form of analytics.
Our recommendation is to use both GA3 and GA4 because they do different things
(Can’t attend a live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop dates and times (Pre-recorded workshops included with each Live class):
The Google Analytics 4.0 course is a three-module Masterclass workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the courses either live or recorded.
Module 2: Google Analytics 4.0: The User Behavior, Monetization, and Events Reports.
Tuesday, July 18, 2023 (12:00 PM to 2:00 PM, PDT).
Module 3: Google Analytics 4.0: Use Explore to Make Custom Reports.
Wednesday, July 19, 2023 (9:00 AM to 11:00 AM, PDT).