Video Production for Social Media Masterclass, a 3-module Series

Posted by The Direct Marketing Association of Northern California ; Posted on 
Video Production for Social Media Masterclass, a 3-module Series


The landscape of video content is exponentially growing: now more than ever, organizations understand that video is a powerful tool for marketers. Video content in marketing is the most consumed and most engaged with by consumers. Not only is video an engaging medium, it also allows you to convey stories and identities in a short period of time, allowing you to connect with your audiences and differentiate your brand or service. Through expert feedback on materials created during this course, this interactive 3-part course will teach professionals how to plan, shoot and edit short-form videos for social media and marketing.

Module 1 of this course will cover the role and importance of video in marketing, different video content strategies, an introduction to filmmaking and visual storytelling and the importance of planning your video.

Module 2 will focus on technical aspects of filmmaking, whether on your smartphone, tablet or DSLR/Mirrorless camera.

Module 3 will help you gain editing skills on Adobe Premiere Pro for your laptop, and CapCut on your smartphone or tablet.

Course Key Takeaways

  • Gain hands-on experience in planning, shooting and editing short form marketing videos for Social Media.
  • Introduction to video content strategies and platforms.
  • Understand pre-production: storyboarding, creating shot lists, writing scripts.
  • Practical experience in using camera angles, shot types, and camera movements to convey a brand story.
  • Understand technical camera aspects such as shutter speed, aperture, ISO and white balance.
  • Basic editing techniques and principles, including adding graphics, captions, sound editing and color correction, using Adobe Premiere Pro and CapCut.
  • Exporting video to different specs for different social media platforms.

Video Editing Software We’ll Be Using in these Workshops:

We strongly recommend that you download the following software before the start of the workshops, as this is what the demos will be focused on:

  • Adobe Premiere Pro for your laptop, this is a professional grade editing software. There is a 7-day free trial available at:
  • CapCut for your smartphone/tablet, this is a free editing app.
  • Adobe Premiere Rush app for your smartphone, if you are planning to film on your smartphone and not on a DSLR or Mirrorless camera, we will use this app to shoot footage.

Workshop dates and times:
Tuesday, May 9, 2023, 9:00 AM to 11:00 AM PDT.

Module 2: Shooting on your smartphone or DSLR/Mirrorless camera.
Tuesday, May 16, 2023, 12:00 PM to 2:00 PM PDT.

Module 3: Editing your video and exporting for social media.
Tuesday, May 23, 2023, 12:00 PM to 2:00 PM PDT.

Enroll Live Online

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