There are no recent bookmarks.
The landscape of video content is exponentially growing: now more than ever, organizations understand that video is a powerful tool for marketers. Video content in marketing is the most consumed and most engaged with by consumers. Not only is video an engaging medium, it also allows you to convey stories and identities in a short period of time, allowing you to connect with your audiences and differentiate your brand or service. Through expert feedback on materials created during this course, this interactive 3-part course will teach professionals how to plan, shoot and edit short-form videos for social media and marketing.
Module 1 of this course will cover the role and importance of video in marketing, different video content strategies, an introduction to filmmaking and visual storytelling and the importance of planning your video.
Module 2 will focus on technical aspects of filmmaking, whether on your smartphone, tablet or DSLR/Mirrorless camera.
Module 3 will help you gain editing skills on Adobe Premiere Pro for your laptop, and CapCut on your smartphone or tablet.
Course Key Takeaways
Video Editing Software We’ll Be Using in these Workshops:
We strongly recommend that you download the following software before the start of the workshops, as this is what the demos will be focused on:
Workshop dates and times:
Tuesday, May 9, 2023, 9:00 AM to 11:00 AM PDT.
Module 2: Shooting on your smartphone or DSLR/Mirrorless camera.
Tuesday, May 16, 2023, 12:00 PM to 2:00 PM PDT.
Module 3: Editing your video and exporting for social media.
Tuesday, May 23, 2023, 12:00 PM to 2:00 PM PDT.