Selling Your Point: Fundamentals of Persuasive Writing

In this six-week workshop, students will learn the craft and concept of ghostwriting: how to conceive and develop persuasive writing products, mainly speeches and opinion articles. Persuasive writing is a valuable transferable skill that can be extended to simple everyday writing like memos and e-mails. During the workshop, participants will get practical experience creating core messages, conducting topic-supporting research and structuring drafts. By the end of the course, participants should be comfortable writing most any type of persuasive document. This workshop will also tie in the use of social media in the persuasive writing process.