Writing Persuasively for Publication (Adults, 6 Weeks)

Learn how to pack a powerful punch when writing to persuade! In this six-session course, you will learn the concepts and techniques for conceiving and developing message-driven persuasive writing products for publication. While the focus will be on the process of crafting newspaper op-eds and prepared speeches, you will also learn how to apply that knowledge in developing other persuasive writing models, including memos and emails. As a workshop participant, you will learn the key steps involved in persuasive writing including audience analysis, message development, targeted research, effective use of social media tools, and organization. As part of the learning experience, each person will have the opportunity to develop (step-by-step, week-by-week) either a speech or an op-ed. Workshop includes active discussions, recommended reading, and a blog for ongoing discussions and questions.