Marketing Manager, Center for the Arts
Website: https://jobs.gmu.edu/
4441 George Mason Boulevard, Fairfax, VA, 22030
The Center for the Arts at George Mason University seeks qualified applicants for a Marketing Manager. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason’s academic and culturally inclusive environment.
About the Position:
The Marketing Manager is responsible for executing the Center for the Arts’ marketing and communications strategy for awareness, ticket sales, and facility rentals.
Responsibilities:
Create and implement marketing strategies to increase attendance at Great Performances at Mason, Family Series and other events presented by the Center for the Arts;
- In coordination with other CVPA marketing staff, assist in developing marketing and advertising brochures for subscription, group, and individual ticket sales;
- Advise marketing staff of strategies for direct mail and ad campaigns; assist in developing and executing advertising campaigns for print, electronic, and broadcast media;
- Assist with maintenance of CFA website;
- Write & edit copy for electronic communications and marketing materials;
- Assist with content collection for Center for the Arts social media channels in coordination with Social Media Specialist;
- Support media relations strategy and edit press materials; optimize press and media coverage for communications plans;
- Coordinate grassroots marketing efforts to expand visibility and increase attendance and ticket sales for Center for the Arts programming;
- Research new opportunities to cross-promote and communicate about individual performances;
- Maintain grassroots database in collaboration with other users;
- Coordinate scheduling and staffing of Center for the Arts tables and booths at community fairs and events. Develop and edit the schedule of community events on an ongoing basis and prepare materials for volunteers; and
- Create and implement the mechanisms to coordinate marketing efforts for the Artist-in-Residence program. Secure the necessary information and materials for inclusion in CFA-produced marketing initiatives. Initiate asset capture during each residency and ensure photo, video, and narrative assets are developed in a timely manner. Oversee coordination of outreach efforts to community partners for promotion of performances by Artists-in-Residence.
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