This is part 1 of a 4-Module Email Marketing Masterclass series covering the four essential areas of email marketing management: copy and design; deliverability; data and personalization, and optimizing content and offers through the customer journey. All of the workshops in this series provide strategies, examples and checklists you can implement immediately in your company, no matter what email sending platform (ESP) you are using.  The series is led by Kate Barrett, Founder of eFocus Marketing, member of the DMA Email Council, and author  of the bestselling book “E-telligence. Email Marketing isn’t dead, the way you’re using it is”, available on Amazon. You can take these courses à la carte, individually or as a 4-part Email Marketing Masterclass series bundle for a significant discount.

Description:

Email marketing is the foundation of any good multi-channel marketing strategy.

But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.

We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics, and successfully conducting testing that gets results.

(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)