Chief of External Affairs

Organization

The Baltimore Museum of Art (BMA) has a mission to connect art to Baltimore and Baltimore to the world. The BMA embodies a commitment to artistic excellence and social equity in every decision from art presentation, interpretation, and collecting, to the composition of the Board of Trustees, staff, and volunteers — creating a museum welcoming to all. Serving nearly 250,000 visitors annually, the BMA is the largest art museum in Maryland and is a vibrant institution embraced as an indispensable element of community life, a vital educational resource for a broad and diverse audience, and a leader in the revitalization of the city that surrounds it.

Established in 1914, the BMA upholds a core value rooted in the belief that access to art and ideas is integral to fostering a vibrant and healthy civic life. Focusing on art of the present moment and deepening its historic collection, the BMA has assembled one of the most important collections in the United States and is home to 97,000 works, spanning the art of ancient Egypt to some of the most significant works of today. Notably, it includes the largest holding of Henri Matisse’s works in a public institution, alongside important examples of artistic expression from Africa, Asia, Europe, the Americas, and the Pacific Islands. Currently, the BMA is committed to ensuring its collection remains socially relevant and cutting-edge, with historical accuracy, merit, and equity as its base.

Recent, current, and upcoming exhibitions include Recasting Colonialism: Michelle Erickson Ceramics; Making Her Mark: A History of Women Artists in Europe, 1400-1800; Etched in Memory: Matisse’s Early Portraits; Raúl de Nieves: and imagine you are here; and Joyce J. Scott: Walk a Mile in My Dreams. Additionally, the BMA recently opened the Joseph Education Center, which invites visitors of all ages to play and learn. The Center features playful installations by artists Derrick Adams, Mary Flanagan, and Pablo Helguera; a Wall of Wonder with digital displays of artworks and artists, and discovery drawers with samples of artists’ materials to touch, among other elements; and an Insight Lab and Studio, providing space for events and tours with dry and wet media art-making activities.

BMA has a 42-member board of trustees led by Chair James D. Thornton, and Asma Naeem serves as the Dorothy Wagner Wallis Director. The current Advancement and Marketing & Communications Divisions include a team of 20 members equally divided between the two divisions. For the fiscal year ending June 30, 2023, BMA reported a total operating revenue of $23.6 million with $5.5 million from endowments, $14.7 million in contributed revenue, and $3.4 million in earned revenues from admissions, gift shop, food services, and other amenities. Its endowment currently stands at approximately $180 million.

Position Summary

The Chief of External Affairs (CEA) will lead and develop overall contributed and earned income strategies for annual operational and endowment growth. The CEA will be the primary staff liaison for the Marketing and Annual Gifts Board Committees and be engaged with other Board Committees such as Governance/Nominating. The CEA will report to the Dorothy Wagner Wallis Director and serve as a member of the Senior Leadership Team in setting direction and strategy for Advancement and Marketing and Communications teams. In partnership with the Director, the CEA will formulate local, national, and international strategic partnerships, maximize philanthropic and earned revenues, leverage institutional marketing and communications opportunities to attract visitors, and ensure a welcoming and engaging museum experience. The CEA will be deeply engaged in the solicitation of major and transformational donations, including sponsorships and event activities. They will conceptualize and implement a plan to build productive relationships with national, community, and civic partners. The CEA will also lead and motivate a diverse team of professionals to devise successful capital, endowment, annual fundraising, planned giving, and marketing and communications plans.

The CEA will be responsible for growing and managing a top-tier fundraising and external affairs operation. Building relationships with the diverse communities of Baltimore, the CEA will serve as a visible and engaging leader within the museum and throughout the broader community. They will also develop and deploy a national marketing and brand-building strategy for the museum through civic, cultural, and philanthropic partnerships. The CEA will also advance the BMA’s mission of social justice and artistic excellence in alignment with its operational and revenuegeneration plans.

Role and Responsibilities

Strategic Leadership and Fundraising

• Create, implement, and manage strategic fundraising, marketing, and communications plans designed to increase earned and contributed revenue, attendance, public visibility, and demonstrated mission impact.
• Mobilize the Board of Trustees, the Director, and community leaders and partners to drive fundraising activity and personal engagement with top prospects, sponsorships, and special events.
• Provide expertise, leadership, and strategic direction in all aspects of development and external affairs to the Board, the Senior Leadership Team, and as required to the full staff of the BMA.
• Maintain a personal portfolio of major and principal gift donors, cultivating and soliciting major gifts and developing productive corporate and foundation relationships.
• Remain current on and adapt to cultural, economic, political, and social developments that affect revenue goals and external messaging.
• Partner with curators and others to develop strategies to cultivate and solicit collectors and donors to acquire art that enhances the BMA’s collection and supports its mission of artistic excellence and social justice.
• Embrace other strategic leadership and fundraising responsibilities, as needed.

Brand and Community Engagement

• Oversee a comprehensive, integrated, and strategic brand engagement story that welcomes a wide range of audiences, donors, students, partners, employees, and other stakeholders that share the museum’s values and vision regarding inclusion, diversity, equity, and accessibility.
• Create and implement audience development plans based in quantitative and qualitative research on attending and non-attending audiences, evolving marketing trends, and contemporary outreach strategies.
• Collaborate with Curatorial, Education and Exhibitions teams, among others, to develop thoughtful programs that are vital to community participation and the national and international reputation of the museum.
• Fully utilize the Customer Relationship Management (CRM) systems to ensure that fundraising, membership, and marketing efforts are aligned and optimized.
• Embrace other brand and community engagement responsibilities, as needed.

Team and Operational Leadership

• Recruit, lead, guide, and mentor the Advancement and Marketing and Communications teams’ successful achievement of museum experience goals, mission, and values, with an emphasis on identifying, cultivating, and securing renewed, increased, and new sources of attendance and support.
• Ensure that the museum’s internal culture, print and digital platforms, and technological systems and procedures support the Advancement and Marketing and Communications teams as the foundation of a vibrant organization embracing boldness and relevance.
• Oversee and monitor expense budgets, provide accurate reporting, analysis, and integration of data and ensure the maintenance and integrity of reporting and records in collaboration with the finance office.
• Create a supportive, collaborative, productive, inclusive, and healthy work environment based on respect, teamwork and clear communication, expectations, and responsibilities.
• Embrace other team and operational leadership responsibilities, as needed.

Compensation and Benefits

BMA offers a competitive salary and a generous benefits package, including an annual base salary estimated to be in the range of $175,000 to $195,000. For this full-time exempt position, BMA offers medical, dental, vision, prescription drug, and long-term disability insurances; 403(b) retirement plan with match; flexible spending account; museum and restaurant discounts; and reduced fee gym membership. BMA also offers accrued vacation, holidays, personal days, floating holidays, and sick days to ensure a well-balanced and healthy workforce.

Visit https://cdn.artbma.org/2024/02/08114810/BMA-%E2%80%93-Chief-of-External-Affairs.pdf for more information.