Senior Manager, Social Media

About The Kennedy Center

“I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” – President John F. Kennedy

The Kennedy Center is the nation’s cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra.

At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

Job Description

The Senior Manager, Social Media develops, defines, and implements social media strategy for the Kennedy Center and its affiliates, National Symphony Orchestra and Washington National Opera. The position works closely with the Center’s artistic programmers to engage in organization-wide storytelling; delivering brand messaging in a creative and entertaining manner. This role also works closely with the marketing team to create and refine social media campaigns designed to drive revenue and attendance for the Center’s numerous performances and events. The Senior Manager builds relationships and collaborates with leadership, marketing, public relations, programmers, and others to define and fulfill the organization’s needs on social channels. This role also supervises an Assistant Social Media Manager and Social Media Video Producer.

Duties & Responsibilities

• Establishes content strategy and operational objectives for both revenue and non-revenue-generating campaigns on the Kennedy Center’s social media channels
• Supervises and supports Assistant Managers by fostering a team culture that values critical and strategic thinking, resourcefulness, constructive feedback, and engagement and inclusion. Supervisor will demonstrate a commitment to team building through modeling a positive and respectful attitude toward employees and partners
• Sets KPI benchmarks and routinely analyze results for institutional social media campaigns, including Kennedy Center Honors, Mark Twain Prize, and Next at the Kennedy Center
• Manage all aspects digital marketing firm relationship including contract negotiation and revenue generating campaign management
• Produces tracking and analytics reports to quantify and qualify impact of social media
• Monitors competitors, media and industry trends for potential shareable content.
• Collaborates with video production team on ongoing schedule of original video content
• Other duties as assigned.

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